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Let Yourself Go

Business trips can quickly become overwhelming when travelers are not supplied with the right services and amenities. In this campaign, we helped Radisson Blu communicate how their unique services provide value to business travelers, allow them to let go of all worries and focus on the work at hand.

Our creative execution dramatised a stressful business trip, by portraying a business traveler and his posessions dramatically being put back together. Each scene displaying a detail of the character's journey, while subtly positioning the hotel's services.

Through our hero story and communication collaterals we invited the audience to let go and refuel with Radisson Blu.

Agency
DigitasLBi

Year
2016

Role
Art Direction

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Credits & Collaborators

Film Director
Uffe Wagner

Special Effects
Anina Tang

Production
Hide The Zebra

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Nicolas Verhelpen
Designer & Art Director