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Welcome to Paper City

In an age when global travel has become more accessible, the hunt for local treasures has turned into a sport.

In this campaign, we blended some of the world's best kept secrets into a whimsical universe made out of paper. The interactive game invited our audience to follow the paper trail, and discover the destinations that make up Paper City.


The campaign site and communication material were created as global assets, optimised for digital devices and media channels.

Agency
DigitasLBi

Year
2016

Role
Associate Creative Director

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Credits & Collaborators

Production
Laia Zanon

Creative Director
Paul Collins

Copwriter
Kurt Beren Geiger

Backend Architect Daniel Loghin

Art Direction
Lobulo Studio

Art Direction & Design
Toke Kristensen

Copwriter
Thomas J. Kiely

Frontend Architect
Lars Jakobsen

Motion Direction
Sebastián Baptista

Project Management
Maria Simonsen

Strategy
Sophie Reeves

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Nicolas Verhelpen
Designer & Art Director