Welcome to Paper City

Campaign
Art Direction
2016

In an age when global travel has become more accessible, the hunt for local treasures has turned into a sport.

In this campaign, we blended some of the world's best kept secrets into a whimsical universe made out of paper. The interactive game invited our audience to follow the paper trail, discover the destinations that make up Paper City, and possibly win a trip around the world.

The campaign site and communication material were created as global assets, optimised for digital devices and media channels.