Welcome to Paper City
In an age when global travel has become more accessible, the hunt for local treasures has turned into a sport.
In this campaign, we blended some of the world's best kept secrets into a whimsical universe made out of paper. The interactive game invited our audience to follow the paper trail, and discover the destinations that make up Paper City.
The campaign site and communication material were created as global assets, optimised for digital devices and media channels.
Associate Creative Director
Credits & Collaborators
Kurt Beren Geiger
Backend Architect Daniel Loghin
Art Direction & Design
Thomas J. Kiely