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Differentiate with Daylight

To the eyes of potential house buyers, 9 out of 10 new build projects look exactly the same. That is because developers often struggle to create true differentiation when building at scale and competing on price.

Daylight can add a competitive edge to new development projects as it delivers a bigger perception of space, a modern aesthetic and a healthier home.

We helped VELUX deliver this message to professional home builders through a direct mail campaign, in which a custom package including a card and a set of lego bricks invited the audience to build a house with roof windows and witness first hand how daylight from above can help them stand out.

Agency
Revolt Copenhagen

Year
2020

Role
Concept & Design

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Credits & Collaborators

Copywriter
Pia Marsh

Project Manager
Nadja Ougaard

Line

Nicolas Verhelpen
Designer & Art Director

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© 2020 Nicolas Verhelpen