Augustinus Foundation

Branding
Art Direction, Design
2023

A new identity and digital platform to help the Augustinus foundation communicate their vision and promote their philanthropic activities.

The design concept is anchored in the foundation's need for a bespoke corporate language and more vibrant way to showcase the projects they support. In that way, much like a chameleon, our creative hook uses a dynamic color system that adapts itself to the subject being presented.

Paired with an open layout system, a playful typeface, and a series of custom illustrations, the concept allows the foundation to create life around the projects they want to present, tone down communication when needed, but also, create a more enganging application journey for those seeking a grants.